Urban Plains sidewalk graphics

The objective of this project was to develop an innovative way of advertising the brand and its social channels. Since our target market included college students on Drake University’s campus, we decided that sidewalk graphics were the perfect way to raise awareness among a group that spent a lot of time walking to and from class.

I worked with the art director to design the sidewalk graphics. We had them printed and installed on the busiest sidewalks of campus.

Project details:
  • Client: Urban Plains
  • Project Started: January 25, 2016
  • Completed on: May 15, 2016
  • Category: