We know that social media is important. 74% of consumers rely on social media to make purchasing decisions and 41% of local businesses say they depend on it to generate revenue. Those aren’t numbers you can ignore. Having a strong presence on social is important to running a successful business.
That being said, I’ve found that many business owners are hesitant to pay someone else to run their social media accounts. Instead, they run it themselves when they have time, and it gets lost in the shuffle of their more pressing responsibilities. They do a decent job at it, but it could be a much more powerful tool in the hands of someone who can dedicate their full attention to it.
Still need more convincing? Here are 4 reasons why you should hire someone to run your social media:
1) It frees you up to concentrate on your business. As a business owner, you already wear many hats. You don’t have the time or the resources to be an expert at everything, so you might as well hire someone who is an expert at social to help you make the most out of a valuable tool for increasing brand awareness and sales.
2) They can develop a comprehensive strategy and drive growth. Social media is more than posting pretty pictures. A good social media manager will help you set up and drive towards KPIs (key performance indicators). They’ll also provide analysis on your content, your market, and your competition that will affect your business growth. This will help you develop deeper relationships with your customers and increase revenue.
3) They have a fresh perspective. You live and breathe your business every day. Bringing in someone new will give you an outside perspective on your content and business messaging. Because they aren’t wed to any of the ideas or strategies that you currently have in place, they can give insight on what is actually working and what needs to be adjusted.
4) They might have skills that you don’t. Each social media manager is different. Some specialize in graphic design or photography and others kick butt at lead generation. It makes sense to hire someone to do the things that you can’t so you can keep growing as a business.
Have you hired anyone to run your social media accounts? If you have, what was your experience with it?